Volunteers are not always free!

Many companies, especially non-profit organizations, utilize volunteers and interns to perform many tasks around the office, including the processing of their direct mail campaigns. They are under the assumption that since the labor is free that they are saving money, but is this true? In rare cases, maybe, but many times they are losing money [...]

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Barcode your Business Reply Mail

The Post Office has one particular requirement that I see is overlooked a great deal. Here is an excerpt from the rule as printed in the current Domestic Mail Mannual: 3.17 Enclosed Reply Cards and Envelopes 3.17.1 Basic Standard All letter-size reply cards and envelopes (business reply mail (BRM), courtesy reply mail (CRM), and meter reply [...]

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Things that you should know before mailing Postcards

Many businesses are turning to postcards as their first choice when considering media for their marketing campaigns. Postcards can be a valuable resource for the budget minded during an economic downturn where every dollar spent is important. Many printers, both local and online, have recognized this and are now offering beautiful four color, glossy postcards [...]

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