Is One Mailing Really Enough?

In these troubled economic times many businesses are tightening their budgets wherever they can. Unfortunately, their marketing expenditures get thrown into the reductions just when they need them the most. A company must stay vigilant in its efforts to keep its name, reputation, products and or services visible and available to all potential customers, especially [...]

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NCOA

If you are currently using or considering using direct mailers as part of your advertising plan, it is important that you use a direct mail house which is NCOA certified like we are at Personal Touch Mailing. NCOA, National Change of Address, is a database which is maintained by the United States Postal Service.  The [...]

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Boost Direct Mail Profitability with Three Money Saving Tips

In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. It [...]

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