What paper should I use for my Direct Mail Campaign?

  It is very important to consider many factors when choosing your paper stock. The Post Office has many paper thickness and OCR readability requirements. Your Mail House may have issues with certain paper as well. Let’s talk Post Office first….. The Post Office requires at least a 9/1000 inch thickness on most of their [...]

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LET YOUR MAILER SEE YOUR DESIGN BEFORE GOING TO PRINT:

Many costly problems can be adverted simply by sending a copy of your design to your Mailing Professional before going to print. Printers do not always know whether the media that they are printing will be used in a Direct Mail Campaign. On top of that, Printers print, they typically do not mail and therefore [...]

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A mailing cost scenario that might amaze you!

Let’s say you have a bunch of volunteers or interns that can process your mailing. A large chunk of the costs would be saved by utilizing this free labor, or will it? Having volunteers and interns can really help out with your company’s daily chores and save you money as well but should you allocate [...]

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