It’s a good idea to get to know your Mailing Professional and the Mailing Facility they represent prior to embarking of your Marketing Campaign. Their level of experience coupled with the extent of the company’s machinery and software can go a long way to making your Direct Mail Campaign a success and keep it within budget.
Explore their mission statement and/or the reason the company was started. Ask how long have they been in business and do they have any references? These questions will help you understand the level of commitment your mailing representative and the company that he or she works for have.
Tour the facility. One of the best ways to know your prospective Mail Houses capabilities is to ask for a tour of their facility. Is the place clean and organized, especially the production room(s)? Do they have state of the art equipment? Do the employees seem friendly and content? If operations are under way while touring, does the scene look productive or are there piles of materials on the floor, a radio blasting, machine jams or seemingly disgruntled employees?
Especially in times of an economic downturn you will find many Mailing Operations that have been formed out of a last ditch effort to increase a company’s revenue by starting up a basic operation as an added “Money Maker” to their already suffering primary concern such as a Commercial Printer, Graphic Designer, Sign Company or a Pack & Ship company. Many of these are started with limited knowledge and the most basic of machinery. Even though the thought of a “One Stop Shop” may be appealing, it may not be the most effective way of approaching your Direct Mail goals.
Time tested knowledge and experience, state of the art equipment and software and a good relationship with the local Post Office can go a long way to help ensure a successful Direct Mail Campaign.
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