Just as in any industry you will find a wide range of experience, equipment and passion when comparing Mailing Firms. It is always important to know a little about the company that might be handling something so important and expensive as your marketing campaign. How long have they been in business, do they have references, are they well equipped and utilizing current technologies, are they assessable, easy to work with and display a real passionate concern in helping you reach your goals?
I have heard of so many tragedies over the years when it comes to the mailing industry. Mail companies getting closed down for stealing postage from customers, other companies throwing mail in dumpsters and piling it up in garages, piles of materials on the floor around machines with addresses on them from constant jamming and malfunctions destined for the trash. I have heard of price gouging, lying, the reselling of old mail lists and postage savings taken by mail firms that should have gone to the customer.
Marketing is a very important step in your companies well being. Obtaining new customers, keeping current customers loyal and increasing profits are just a few of the motivations that drive businesses to seek a successful marketing strategy. Trusting that a mailing professional will help you every step of the way in targeting your market, design advice, processing the mailing and getting it successfully into the postal system in a timely manner while watching the costs along the way is a huge undertaking.
Longevity, experience, competitive pricing and friendly service are all very important tools when considering a Marketing Professional. Marketing is all about communicating with the public and can be a “make or break” issue for your company’s future. Shopping for a vendor based on price alone may compromise your intentions.
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