In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. It [...]
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In these troubled economic times many businesses are tightening their budgets wherever they can. Unfortunately, their marketing expenditures can suffer in these financial cut-backs at a time where marketing is more important than ever. A company must stay vigilant in its efforts to keep its name, reputation, products and or services visible and available to [...]
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