DIRECT MAIL: STILL ONE OF THE MOST PERSONAL WAYS TO ADVERTISE

When formulating a marketing strategy there are many options available. TV, Radio, Internet, Newspapers and Billboards are some of your available choices but are they as effective or as personal as Direct Mail? While alternatives to Direct Mail might reach a larger audience and in some cases may be a bit easier on your budget, [...]

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Are all Mail Houses created Equal?

It’s a good idea to get to know your Mailing Professional and the Mailing Facility they represent prior to embarking of your Marketing Campaign. Their level of experience coupled with the extent of the company’s machinery and software can go a long way to making your Direct Mail Campaign a success and keep it within [...]

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Delivery times for First Class Mail verses Standard:

Getting your Direct Mail Media to your customers in a timely manner is paramount to a successful marketing plan. When deadlines are close many people feel that first class mail will guarantee a quicker Postal delivery time than Presorted methods. This may or may not be the case depending on a few variables. Since implementing [...]

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