Email and Fax Blasting:

Here are a few things that you may want to consider before choosing Email or Fax Blasting for your advertising alternative to Direct Mail. If you are like me you are fed up with all the email spam that requires your attention daily. Sorting through all these bogus messages can take time, potentially harm your [...]

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What paper should I use for my Direct Mail Campaign?

It is very important to consider many factors when choosing your paper stock. The Post Office has many paper thickness and OCR readability requirements. Your Mail House may have issues with certain paper as well. Let’s talk Post Office first….. The Post Office requires at least a 9/1000 inch thickness on most of their mailer [...]

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LET YOUR MAILER SEE YOUR DESIGN BEFORE GOING TO PRINT:

Many costly problems can be adverted simply by sending a copy of your design to your Mailing Professional before going to print. Printers do not always know whether the media that they are printing will be used in a Direct Mail Campaign. On top of that, Printers print, they typically do not mail and therefore [...]

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