List companies are good sources for buying mailing lists but are they the best? Not in my opinion. First of all, let’s talk price. A List Company usually has a pricing structure based on the quantity that a customer purchases. A Direct Mail Firm that offers Mailing Lists will get discounts off the retail pricing [...]
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Many companies, especially non-profit organizations, utilize volunteers and interns to perform many tasks around the office, including the processing of their direct mail campaigns. They are under the assumption that since the labor is free that they are saving money, but is this true? In rare cases, maybe, but many times they are losing money [...]
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