POSTCARD MAILING 101

Many businesses are turning to postcards as their first choice when considering media for their marketing campaigns. Postcards can be a valuable resource for the budget minded during an economic downturn where every dollar spent is important. Many printers, both local and online, have recognized this and are now offering beautiful four color, glossy postcards [...]

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Boost Direct Mail Profitability with Three Money Saving Tips

In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. It [...]

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NCOA

If you are currently using or considering using direct mailers as part of your advertising plan, it is important that you use a direct mail house which is NCOA certified like we are at Personal Touch Mailing. NCOA, National Change of Address, is a database which is maintained by the United States Postal Service.  The [...]

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