Obtaining a Targeted Direct Mail List

A competent direct mail professional should have a vast array of database companies at his or her disposal so as to custom tailor a targeted address list to fit your direct mail needs. In Obtaining a Targeted List for Direct Mail, What Types of Databases Are There? RESIDENT/OCCUPANT LISTS:  These typically compile all of the [...]

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Key Points in Designing Your Direct Mail Piece

SIZE MATTERS:  The final size, shape, folding direction, and weight of your direct mailing media will determine your direct mail classification, as well as the postage costs you will pay. Some of these classifications are:  letter-sized, flats, machinable, non-machinable, automation and non-automation compatible, etc. In some cases, your mailer can be designed completely outside the [...]

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Is One Mailing Really Enough?

In these troubled economic times many businesses are tightening their budgets wherever they can. As a result, using direct mail to market products and services gets put on the back burner. And in all likelihood, their overall marketing expenditures get slashed just when they need them the most. A company must stay vigilant in its [...]

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