Choosing the Right Direct Mail Company

Just as in any industry, you will find a wide range of experience, equipment, and passion, when comparing firms that offer business mailing services. It is always important to know a little about the company that might be handling something as important – and expensive – as your direct mail marketing campaign. How long have [...]

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Avoiding Costly Printing Errors

As the economy gets tougher and tougher, companies all over are streamlining their ways of conducting business to save money at every turn – and you can find this in full bore within the U.S Postal Service. Every effort to make production flow easier has been, and is continually, addressed. The result is a smoother, [...]

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Ten easy steps to prioritizing your mail project:

ANALYSIS: Determine what your potential customers/clients need and want to purchase. ADVERTISING MEDIUM: Evaluate the benefits of all marketing methods (e.g. direct mail, radio, television, magazines, newspapers) and decide if direct mail is worth pursuing for your business COMPETITION: Take a look at other direct mail pieces, especially those from your competitors. Note what captures [...]

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