Just as in any industry, you will find a wide range of experience, equipment, and passion, when comparing firms that offer business mailing services. It is always important to know a little about the company that might be handling something as important – and expensive – as your direct mail marketing campaign.
How long have they been in business, do they have references, are they well-equipped and utilizing current technologies, are they accessible, easy to work with, and display a real passionate concern in helping you reach your goals?
I have heard of so many tragedies over the years when it comes to the direct mailing industry: Direct mail companies getting closed down for stealing postage from customers, other companies throwing direct mail in dumpsters and piling it up in garages; piles of materials on the floor around machines with addresses on them, from constant jamming and malfunctioning – destined for the trash.
I have heard of price gouging, lying, the reselling of old mail lists, and postage savings taken by direct mail service firms – that should have gone to the customer.
Direct Mail Marketing Is a Very Important Step for Your Company’s Well-Being
Obtaining new customers, keeping current customers loyal, and increasing profits, are just a few of the motivational factors that drive businesses to seek a successful direct mail marketing strategy. Trusting that a direct mailing professional will help you every step of the way in regards to: targeting your market, design advice, processing the mailing, and getting it successfully into the postal system in a timely manner, while watching the costs along the way – is a huge undertaking.
Longevity, experience, competitive pricing, and friendly service, are all very important tools when considering a direct mail marketing professional. Marketing is all about communicating with the public, and can become a “make or break” issue for your company’s future. Shopping for a vendor based on price alone may compromise your intentions.
Want to know how to create a winning direct mail campaign that won’t break your bank?
Click here to receive our consumer guide: 12 Ways To Avoid Paying More Than You Have To For Direct Mail. Inside you’ll learn the key mistakes to avoid when developing a direct mail campaign, the key element that can make or break your direct mail offering, plus you will be eligible to receive a special discount as a first-time customer! Get your free direct mail guide today!
Personal Touch Mailing Services is a full-service direct mail located in Orlando, Florida. Call 407-857-9090 for a quote.
