As the economy gets tougher and tougher, companies all over are streamlining their ways of conducting business to save money at every turn – and you can find this in full bore within the U.S Postal Service.
Every effort to make production flow easier has been, and is continually, addressed. The result is a smoother, more economical production system within the post office, and an ever-mounting domestic direct mail manual full of rules. Most of these rules make no sense to the layperson; some don’t even make sense to the direct mailing professional, and some leave even the postal employees confused – if they are familiar with them at all.
I spend many hours each week working with an Orlando mailing house to gain clear interpretations of these rules, before submitting a direct mail piece into production. A direct mailing professional’s reputation, experience, and relationship with the postal staff where they submit the direct mail is crucial in ensuring that there are no delays or postage increases.
In extreme cases, one-time exceptions are granted in spite of the errors, but these “favors” are not given out lightly; therefore, one’s relationship with the post office staff helps a great deal.
Pay Attention to Direct Mail Requirements
Many printers pay little attention to direct mail requirements, leaving the customer unaware of potential postal issues, until the direct mail materials arrive at the mailing house. At this point, your direct mailing agent must perform as much “magic” as he or she can to rectify the issues, without costly postage increases or delays.
As part of the business mailing services provided, I always recommend that my clients email me a proof of their materials before going to print. This way they get to have the experienced eyes of both a printing and a direct mail professional overseeing their project. This small step can go a long way in ensuring the success of your direct mail marketing campaign.
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Personal Touch Mailing Services is a full-service direct mail located in Orlando, Florida. Call 407-857-9090 for a quote.
