Volunteers Are Not Always Free!

Many companies, especially non-profit organizations, utilize volunteers and interns to perform many tasks around the office, including the processing of their direct mail campaigns. They are under the assumption that since the labor is free, they are saving money; but is that true? In rare cases, maybe, but many times they are losing money and [...]

Read the full article →

Should I Purchase My Direct Mail List from a Mailing House or a List Company?

List companies are good sources for buying direct mailing lists, but are they the best? Not in my opinion. First, let’s talk price. A list company usually has a pricing structure based on the quantity that a customer purchases. A direct mail services firm that offers mailing lists will get discounts off the retail pricing, [...]

Read the full article →

If My Printer Also Does Direct Mailing, Why Go to a Local Mailing House?

Many printers are – and have been – adding direct mailing to their list of services. Some are equipped to process direct mail in-house, and many outsource this part once the direct mail media is printed. This marriage of the two industries is a relatively new concept, mostly brought on by the recent economic downturn. [...]

Read the full article →

← Previous Entries

Next Entries →